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December 19, 2016
Cary Albaum
Programmatic

The Great Header Bidding Shake-Up Has Begun

December 19, 2016
Cary Albaum
Programmatic

Header bidding is changing the industry and creating a new set of winners and losers.

After a dismal earnings call, Rubicon Project’s stock fell 32% and lost $200 million in value Wednesday.

December 19, 2016
Cary Albaum
Programmatic

Source: https://adexchanger.com/platforms/great-header-bidding-shake-begun/

Tagged: Header Bidding

Cary Albaum

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